Co-Authored Post: "A Video Movement?"
How can video make a measurable difference in people's lives? Video presents the possibility to create the most meaningful messages. It is a medium that does not rely exclusively on words. There are visual elements that the viewer and presenter benefit from. It is a matter of showing versus telling. Evidence of the effectiveness of video is something people witness daily. It is virtually impossible to live a single day without watching a video, whether that video is two seconds, or two hours. The only thing needed, then, to make a difference in people’s lives is the message. The context of the grand speech, the leader’s call, is everywhere. Everywhere becomes the context for a leader’s speech. That is the benefit of video that cannot be ignored. Video is ubiquitous. Realizing is all the motive people need to record their call for change. What can video do in changing people’s views that words alone cannot? Words are powerful and if they are said correctly they can pro...
